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the intellitech design process
1. Free consultation
- YouGotWeb Presentation (personal demonstration in Fairfield, New Haven counties, Connecticut)
- client provides company and project information
- cooperatively identify key objectives
- company culture & history
- service or product
- customer base
- branding
- past Marketing Initiatives
- competitive benchmarkings
- assess the most valuable assets
- trend analysis
- determine Message & Demographic
- determine technology vehicle
- set project scope
- review objective
- identify technical requirements
- develop navigation hierarchy and user flow
- develop page schematics
- asset creation/gathering (copy, photography, etc)
4. Visual Design
- present multiple designs
- (1) design selection leads direction of project
- pre-determined schedule for design review
6. Assessment
- thoroughly review end product to see if message is clearly communicated.
- traffic and site activity analysis
- media placement - banner tracking
- email marketing analysis
- recommendations
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